On June 24, Qizhong Tennis Center signed a strategic cooperation agreement with Liard-Global D Sports, officially designating the company as its exclusive LED display screen partner. The signing ceremony was attended by key representatives: Wang Siyuan (second from left), Deputy General Manager of Juss Sports; Wang Bing (first from left), Manager of Juss Sports Operations Department, Party Branch Secretary, and General Manager of Qizhong Branch; Li Jun (second from right), Chairman of Liard Group; and Ding Li (first from right), President of Global D Sports.

Moving forward, Qizhong Tennis Center will collaborate with Global D Sports to deliver more advanced and intelligent LED visual experiences for audiences, enhancing the venue’s technological innovation and global appeal.

Leyard-Global D Sports is committed to leading the new era of smart display applications across all scenarios through technological innovation, product advancement, and high-end manufacturing. Focused on the intelligent display sector, the company has established a comprehensive ecosystem anchored by its core LED smart display business, synergistically integrating cultural tourism and night economy, AI, and spatial computing industries.

This partnership with Qizhong Tennis Center marks another significant milestone in Liard-Global D Sports’ strategic expansion into the sports industry. Moving forward, the company will continue to leverage cutting-edge products and solutions to deliver high-quality visual experiences for global sporting events, driving the international sports industry toward a more vibrant and prosperous future.

During the partnership, Qizhong Tennis Center will collaborate with Liard-Global D Sports to implement holistic upgrades—spanning both hardware and software—for the central venue’s LED end screens, ring screens, and outdoor courts’ LED displays. This transformative initiative aims to elevate venue operations for the Shanghai Rolex Masters to unprecedented standards, ensuring superior event quality and service excellence while delivering awe-inspiring, immersive experiences for spectators across matches, performances, and exhibitions.

Additionally, the two parties will deepen cooperation in visual innovation and event execution, fostering cross-industry synergies to cultivate a dynamic tennis ecosystem. This collaboration aligns with Shanghai’s ambition to solidify its status as a globally renowned sports city, reinforcing the integration of cutting-edge technology and sports culture.